Social Media
Strategic social media design focused on reach, retention, and results.
Problem :
Many local brands and publications struggle to grow consistent engagement across social media. Their content often lacks a clear visual style, posting rhythm, or platform-specific strategy, making it hard to stand out in a crowded feed.
Solution :
I create and manage social content with a focus on scroll-stopping visuals, strong hooks, and strategic timing. I approach each platform differently, using tailored strategies for audience behavior and content performance.
On TikTok, I built a personal account that follows popular film and comic book trends from 0 to 3,000+ followers in under three weeks through consistent posting, trend alignment, and data-driven optimization. On Instagram, I manage daily content for Itemlive and have more than doubled the account’s following since taking it over and implementing slideshow-style posts that highlight top-performing stories. For Marblehead Weekly News, I maintain a steady weekly cadence aligned with the paper’s print cycle, ensuring engagement stays strong and relevant to its community audience.
Challenge :
Balancing creativity with analytics is key. Each platform demands a unique approach — from visual design and caption tone to timing and frequency. Managing multiple accounts means adapting content to different audiences and goals while maintaining a consistent brand voice and visual identity.
Summary :
This section highlights my work in growing and managing social platforms through intentional design and strategy. From pop culture storytelling on TikTok to performance-based content for local news brands, every post is designed to engage, inform, and connect. My focus is always the same: build real audiences through creative content and measurable results.
Social Media
Strategic social media design focused on reach, retention, and results.
Problem :
Many local brands and publications struggle to grow consistent engagement across social media. Their content often lacks a clear visual style, posting rhythm, or platform-specific strategy, making it hard to stand out in a crowded feed.
Solution :
I create and manage social content with a focus on scroll-stopping visuals, strong hooks, and strategic timing. I approach each platform differently, using tailored strategies for audience behavior and content performance.
On TikTok, I built a personal account that follows popular film and comic book trends from 0 to 3,000+ followers in under three weeks through consistent posting, trend alignment, and data-driven optimization. On Instagram, I manage daily content for Itemlive and have more than doubled the account’s following since taking it over and implementing slideshow-style posts that highlight top-performing stories. For Marblehead Weekly News, I maintain a steady weekly cadence aligned with the paper’s print cycle, ensuring engagement stays strong and relevant to its community audience.
Challenge :
Balancing creativity with analytics is key. Each platform demands a unique approach — from visual design and caption tone to timing and frequency. Managing multiple accounts means adapting content to different audiences and goals while maintaining a consistent brand voice and visual identity.
Summary :
This section highlights my work in growing and managing social platforms through intentional design and strategy. From pop culture storytelling on TikTok to performance-based content for local news brands, every post is designed to engage, inform, and connect. My focus is always the same: build real audiences through creative content and measurable results.
Social Media
Strategic social media design focused on reach, retention, and results.
Problem :
Many local brands and publications struggle to grow consistent engagement across social media. Their content often lacks a clear visual style, posting rhythm, or platform-specific strategy, making it hard to stand out in a crowded feed.
Solution :
I create and manage social content with a focus on scroll-stopping visuals, strong hooks, and strategic timing. I approach each platform differently, using tailored strategies for audience behavior and content performance.
On TikTok, I built a personal account that follows popular film and comic book trends from 0 to 3,000+ followers in under three weeks through consistent posting, trend alignment, and data-driven optimization. On Instagram, I manage daily content for Itemlive and have more than doubled the account’s following since taking it over and implementing slideshow-style posts that highlight top-performing stories. For Marblehead Weekly News, I maintain a steady weekly cadence aligned with the paper’s print cycle, ensuring engagement stays strong and relevant to its community audience.
Challenge :
Balancing creativity with analytics is key. Each platform demands a unique approach — from visual design and caption tone to timing and frequency. Managing multiple accounts means adapting content to different audiences and goals while maintaining a consistent brand voice and visual identity.
Summary :
This section highlights my work in growing and managing social platforms through intentional design and strategy. From pop culture storytelling on TikTok to performance-based content for local news brands, every post is designed to engage, inform, and connect. My focus is always the same: build real audiences through creative content and measurable results.