SAM DEEB
This section showcases my work in managing and designing content for social media platforms including TikTok and Instagram. From growing branded accounts to building niche audiences, I focus on creating scroll-stopping visuals, writing compelling hooks, and analyzing performance data to optimize results. Each platform is treated uniquely, with strategies tailored to audience behavior, posting cadence, and content format.
My Role:
Social Media Manager
A fast-growing TikTok channel I launched to share pop culture rankings, hot takes, and carousel slideshows. The account grew from 0 to 3,000+ followers in under three weeks through consistent posting and strategic timing. I manage every aspect—from scripting and editing to hook writing and analytics. Posts average 1,670+ views, with multiple videos surpassing 100% engagement.
I manage daily Instagram content for Itemlive, posting a slideshow of the previous day’s most-engaged article. Since adopting this strategy a year and a half ago, the account has grown from 3,000 to over 6,172 followers, driven by performance-based content and consistent scheduling. Each post is optimized for reach, readability, and platform-native behavior.
Marblehead Weekly News (Instagram)
For this weekly publication, I post once per week to align with the paper’s print cycle. Posts spotlight key stories using strong visual layouts and caption hooks tailored for local engagement. While frequency is intentionally lower, the strategy keeps the account active and relevant to Marblehead’s community audience.
